Joshy K John is the Founder and Chief Strategist of eMbARK Reputation Consultants, a PR and reputation management firm headquartered in Kochi, with operations in Trivandrum and Calicut. In addition, he works as a freelance journalist and communications strategist, collaborating with various publications and brands.

He began his career in 2018 with Sports Malayalam Online and later worked as a Sub-Editor at The Indian Express for two and a half years. During this time, he covered significant events like the General Elections and sports tournaments, including the Indian Super League, I-League, Pro-Volleyball League, and Pro-Kabaddi League. He then joined OneIndia Malayalam as a Sub-Editor, focusing on general affairs content.

In 2021, Joshy moved into public relations as a Corporate Communications Executive at VPS Lakeshore Hospital, where he managed bilingual content for branding, websites, social media, PR, and digital marketing projects. Later that year, he joined Davidson PR & Communications as an Account Executive. And Managed client activations and media coordination for prominent clients. He played a key role of Media Coordinator in the launch of K-FON and K-SMART, flagship projects of the Government of Kerala.

After stepping away from corporate roles, Joshy started eMbARK Reputation Consultants. Alongside this, he continues as a freelance journalist and content contributor, writing for platforms such as Manorama Online, and GoodReturns Malayalam, and Webdunia Malayalam.

Joshy holds a Bachelor's degree in English Literature, Communication, and Journalism, and a PG Diploma in Journalism and Communication. He is also an alumnus of the renowned Kerala Media Academy, Kochi.